TOTAL APP REDESIGN - POPSWAP
 

Popswap’s vision is a world where fashion is circular. The app keeps track of the clothes they swap and borrow with friends and helps trendsetters connect by inspiration and style. When I joined Popswap in 2022, the design was focused on “Like Tinder for Fashion”. The app looked like a generic app of its time, not specifically focused on fashion and its audience. 

 

My task became a total redesign of the app, connecting the design to the target audience of high fashion community lovers.